Anyone who has not visited the following website or heard about it has apparently been living under a rock. The project began as a little nothing blog and experiment in correspondence and has grown into this oddly surreal phenomenon of epic proportions.
What makes telling secrets so compelling? Perhaps the magic is in the sharing of some idea that you thought was so singular, so unique and realizing that you are not alone. Perhaps it is the fact that coming to terms with a past infraction, sin or transgression is cathartic and shines a bright light into one’s consciousness. Maybe it’s just cool. Whatever the deal, it is interesting and completely addictive. The website has proven conducive to revealing some of the darker subconscious human thoughts without the sharp, overwhelming devastation that could come from finally revealing such private, personal feelings. And hey, the guy’s respectful. He’s not going on national junkets to claim credit for the secrets themselves. He even downplays his idea to provide a public mechanism to display these personal thoughts from around the world.
Fascinating as it may be, could there be another reason why this ingenious blog has been noticed in such a wide scale?
I admit that when it comes to reading those secrets, man, I am voyeuristic. The concept that I am reading something personal makes me feel as though I am now privy to privileged information so in some small way, I am special. Some of the secrets are mundane: like the Anonymous submitter who admitted to wanting to eat an M&M that lay on the bathroom floor at work. Others, are more sordid or embarrassing. What began as an innocent concept art / correspondence piece has now become a wordwide obsession. Part of its allure rests on the image chosen to accompany the secret. It can be creative or colorful, insightful or puzzling. Sometimes the visual is blatant and other times it has a dark, beneath-the-surface feel that makes the viewer fall down the rabbit hole along with the submitter. You are in Wonderland, baby. Sometimes, that can be creepy, disarming, and overwhelming. You see, the project works on the viewer so the experience is reciprocal. The viewer participates in the exchange. By being let in on the secret, they have the option to share their own similar secrets with others or, recognize their own experiences and respond accordingly. The benefit works on a 360 degree scale.
The Beauty Is In The Anonymity:
My belief is that no one wants to be hindered by a secret. The problem is knowing when and how to reveal something that seems natural to hide. No one wants to be called out as a freak or picked on for having compunctions for behaviors that could be considered outside the boundaries of what is deemed ‘normal’. Most of life is lived blindly following this unwritten script on what life should entail. Anyone who feels that they fall outside of those aspects can feel inhibited or just downright ashamed. No one should have to live a life filled with secrets that hold them back from progressing. So share, people. Go ahead. Live a little. I promise that no one will be able to tell the difference between yours and others. All secrets no matter how shameful lose their power when revealed…